FIFA™ World Cup Sponsor

As a FIFA™ World Cup Sponsor in 2014, McDonald’s had global rights to both the 2010 FIFA World Cup South Africa™ and the 2014 FIFA World Cup™ in Brazil, as well as to the FIFA™ Confederations Cups during this period. This enables McDonald’s ® to continue to bring the world’s passion for football to life for millions of fans as part of the company’s “i’m lovin’ it®” strategy of making stronger, more relevant connections with its customers around the world.
McDonald’s ® sponsorship provides the opportunity to share the thrill of the FIFA™ World Cup through special creative promotions, contests, advertisements, and in-store activation in more than 100 countries across the globe.