Our Olympic Involvement

More than 30 years ago, McDonald’s recognised athletes’ needs for the familiar taste of home while competing at the Olympic Games. In 1968 – just 13 years after opening its first restaurant – we began our Olympic Support by airlifting hamburgers to U.S. athletes competing in Grenoble, France, when they reported they were homesick. The rest, as they say, is history.

Find out more info on our Olympics sponsorship

2012: Vancouver Winter Games

McDonald’s renews its TOP Olympic sponsorship through the 2020 Olympic Games and pledges its commitment to champion generations of happy, active kids. For the London 2012 Olympic Games, McDonald’s will offer a variety of initiatives for kids focused on balanced eating and fun play including the new McDonald’s Champions of Play program. McDonald’s markets around the globe will celebrate the Games and connect with kids through local family activities, in- store promotions, and memorable advertising. McDonald’s continues its longstanding history of featuring Mc- Donald’s Olympic Champion Crew – the best crew and managers from around the world who will serve the athletes, coaches, officials, media and spectators at McDonald’s four Olympic venue restaurants. London marks the largest-ever crew, with 2,000 top performers from the UK and around the world.

2010: London 2012 Olympic Games

McDonald’s reinforced its commitment to children’s well-being in Vancouver with the McDonald’s Champion Kids™ program, giving kids from around the world and across Canada a once- in-a-lifetime chance to see Games first-hand and be youth correspondents for their media back home. McDonald’s Olympic Champion Crew again featured the best-of-the-best from across Canada who served athletes, spectators and media in three Olympic venue restaurants. As part of McDonald’s Olympic tradition of giving back to the host community, Ronald McDonald House Charities™ (RMHCTM) of Canada funded three new playgrounds at the Vancouver 2010 Olympic Winter Games where children with disabilities can play side-by-side with siblings, families and friends. McDonald’s was awarded the VANOC 2010 Sustainability Star in honor of its three Olympic venue restaurants and legacy playgrounds environment initiatives.

2008: Beijing Games

Continuing its commitment to children’s well-being, McDonald’s launched the McDonald’s Champion Kids program at the Beijing Games, giving more than 200 kids from 40 countries the chance to experience the Games first-hand and share their stories with hometown media. Also, the McDonald’s Olympic Champion Crew program celebrated more than 1,400 top restaurant employees from China and around the world who traveled to Beijing to enjoy the excitement of the Games and serve the world’s best athletes, as well as spectators and media at McDonald’s four official Olympic venue restaurants.

2006: Torino 2006 Winter Olympic Games

McDonald’s launched the official worldwide rollout of nutrition information on packaging at the Torino 2006 Olympic Winter Games. Restaurants in Torino, Italy, were the first to feature the new packaging and materials. McDonald’s also unveiled a new grassroots sports program for children with the support of Olympic athletes and once again celebrated its Olympic Champion Crew.

2005: It's What I Eat and What I Do Campaign

With the support of the International Olympic Committee, McDonald’s launched a worldwide balanced, active lifestyle public awareness campaign – “it’s what i eat and what i do ™... i’m lovin’ it. ™ ” This initiative called attention to the importance of eating right and staying active.

The program included a global education effort brought to life by a team of Olympic Athletes, Hopefuls and Moms who share their personal stories and advice about the importance of living balanced, active lifestyles.

2004: Athens 2004 Olympic Games

McDonald’s launched a series of Go Active! fitness initiatives and again honored its Olympic Champion Crew at the Athens 2004 Olympic Games. McDonald’s also announced the renewal of its current worldwide Olympic TOP sponsorship for the 2006-2012 “double quadrennial.”

2002: Salt Lake City, Utah

McDonald’s announced its worldwide sponsorship of the Olympic Games for the 2001-2004 quadrennium.

2000 Olympic Games in Sydney, Australia

As the Official Food Service Partner for the Olympic Games, we served more than one million meals to athletes, coaches, officials, journalists and spectators in 33 days in its eight Olympic Venue restaurants.

1998: McDonald's in Nagano, Japan

To mark McDonald’s 30th anniversary of its involvement with the Olympic Movement, we distributed collectible Olympic Games pins to athletes daily in the Village – a different design for each of the 16 days of competition.

1997: McDonald's Becomes a Worldwide Olympic Sponsor

Our customers could share in the fun and excitement of the Olympic Games at McDonald’s restaurants around the world through special promotions and activities.

1996: Olympic Games in Atlanta

In 1996, we made history by becoming the first branded restaurant to operate inside the Olympic Village, home to more than 15,000 athletes, coaches and trainers.

1994: Olympic Winter Games in Lillehammer, Norway

We sponsored several National Olympic Committees for the 1994 Olympic Winter Games in Lillehammer, Norway.

1992: Olympic Games in Barcelona, Spain

We sponsored several National Olympic Committees for the 1992 Olympic Games in Barcelona, Spain.

1988: Olympic Games in Seoul, Korea

We sponsored several National Olympic Committees for the 1988 Olympic Games in Seoul, Korea.

1984: McDonald's Builds the Olympic Swim Stadium

In addition to its regular sponsorship activities for the Olympic Games, McDonald’s and its franchisees provided the funds to build the Olympic Swim Stadium in Los Angeles.

1976: McDonald's Becomes an Official Olympic Sponsor

We began our formal relationship with the Olympic Movement by becoming an official sponsor of the 1976 Olympic Games held in Montreal.