McDonald's commitment to supporting sustainable coffee farming
As a food brand which believes in
quality ethically produced products, McDonald's South Africa is
committed to promoting farming practices that protect the environment
while giving back to local communities.
Our
formula for making delicious sustainable coffee ensures that each cup
of our coffee delivers as much joy to your taste buds as it does to
the environment. This is because, not only are our coffee beans
sourced from farms that are Rainforest Alliance (RFA) certified, but
our coffee products are made fresh from our outlets on a daily basis.
Like
all ingredients that go into our food, our delicious range of coffee
products can be traced back to an environmentally friendly
sustainable farm that cares about our mission to bring only the most
sustainable coffee ingredients to our customers.
The
Rainforest Alliance works with more than 400,000 certified coffee
producers in Latin America, East Africa, and Asia. Rainforest
Alliance certified farms follow sustainable agricultural practices
that protect the environment and promote biodiversity. To remain
certified by the alliance, farms have to protect the natural habitats
of animals, reduce water usage, and limit the use of harmful
pesticides and chemicals.
These
farmers face many challenges such as escalating temperatures, plant
diseases, climatic shocks, and fluctuating pricing.
By
connecting coffee farmers with ethical markets and offering training
in climate-smart and regenerative growing techniques that increase
yields and earnings, the Rainforest Alliance seeks to improve their
position in the coffee market. Our certification scheme also supports
new ideas like digital record-keeping, a continuous improvement
strategy that encourages farmers to advance toward sustainable coffee
production, and demands that coffee buyers invest in sustainable
coffee production.
In
sourcing our coffee beans from RFA certified farms, we also ensure
that we promote social responsibility. By only sourcing coffee beans
from Rainforest Alliance certified farms, we are also supporting
farms that treat their workers fairly and give them safe working
conditions, fair wages, and access to basic amenities. So, you can
enjoy your morning or afternoon cuppa of 100% guilt-free coffee.
McDonald's
exclusively uses 100% Arabica coffee beans which are the most
preferred beans for coffee lovers worldwide. Renowned for its steady,
mellow flavor, Arabica appeals to a wide audience thanks to being
largely easy to drink compared to more robust beans and has a
moderate amount of caffeine. It also pairs well with a variety of
dishes.
The
persistent effects of Covid-19 on supply chains, unfavorable weather
in the key coffee-producing nations, inflation, and higher transit
costs are just a few of the difficulties the global coffee industry
is currently facing.
Despite challenges with supply since the onset of the Covid-19 pandemic as well as environmental challenges, slowing down production, we have remained committed to sticking to our RFA commitments as we believe this is the most responsible, ethically sound way to let our customers enjoy the best coffee beans in the world 100% guilt-free. This is the Power of the Bean.